sevendayweekender – Reading have completed the loan signing of striker Will Keane from Preston North End for the remainder of the season. The experienced forward joins the club as they look to strengthen their attacking options during the final stages of the campaign. The move also reunites Keane with head coach Leam Richardson, who previously worked with him at Wigan Athletic.
Keane, now 33, enjoyed one of the most productive periods of his career under Richardson at Wigan. During the 2021–22 season, he finished as the top goalscorer in League One. His goals played a crucial role in helping the Latics secure the league title and promotion.
The striker built a strong record during his time at Wigan Athletic. Across his spell with the club, he made 133 appearances and scored 50 goals. His consistent scoring ability made him an important figure in the team’s attack during that period.
Following his successful stint at Wigan, Keane joined Preston North End. However, his opportunities this season have been limited due to injury. The forward suffered a calf injury in April, which restricted his availability during the current campaign.
As a result, Keane has made only two appearances for Preston this season. Despite limited playing time, he managed to score once during those appearances. The loan move to Reading now provides him with the chance to regain match fitness and contribute more regularly on the pitch.
Keane’s career has included spells at several clubs across English football. In addition to Preston and Wigan, he has previously played for Ipswich Town, Hull City, Sheffield Wednesday, and Queens Park Rangers. These experiences have given him extensive knowledge of the English league system.
Reunion With Leam Richardson Aims to Boost Reading’s Attack
Reading head coach Leam Richardson expressed his satisfaction after completing the loan deal. The manager emphasized both Keane’s qualities as a player and his character within the squad. Their previous working relationship was also an important factor in bringing the striker to the club.
“I’m delighted to get the acquisition of Will over the line, he’s a fantastic person,” Richardson said. The manager explained that he already understands what the forward can offer to the team.
“As a player, and as a person I know him well. I know what he brings to the group,” Richardson added. Familiarity between player and coach can often help a new signing settle quickly into the squad environment.
Richardson also highlighted Keane’s strong scoring record at League One level. The striker’s past success in the division makes him a valuable addition for a team looking to improve its attacking output.
“Will has a proven record of scoring goals in this division, and the one above, and will add plenty of quality to our frontline for the remainder of the season,” the manager said.
Loan deals late in the season are often used by clubs to strengthen specific areas of their squad. For Reading, adding an experienced striker could provide an important boost in upcoming matches. Keane’s familiarity with the league and his proven goal-scoring ability may help the team improve its attacking threat.
For Keane, the move offers an opportunity to return to regular football after injury setbacks. Playing time during the remainder of the season could help him rebuild fitness and confidence. His experience and leadership may also provide value to the squad both on and off the pitch.
